Marking a significant shift in approach to seasonal menu design, The Route 66 Menu at Pouring Ribbons, Fall 2015, chose thematic inspiration as a way of reinvigorating the creative process for bartenders weary from developing cocktails inspired only by the changing of the weather. From a design perspective, this meant reinterpreting three full years of consistent branding in such a way that would embrace the chosen theme while respecting the existing Pouring Ribbons identity that had become so well-established.
As a solution, the menu maintains most of it's pre-existing structural elements: the shape of the logotype, page format, the cocktail matrix that plots drinks on a scale of comforting to adventurous and refreshing to spirituous, and the overall order of sections. The cocktail spreads, however, are redesigned to fully express the given theme, with type and color changes applied throughout the menu to unify the document. Like a building adorned with a new exterior, the trademark Pouring Ribbons menu structure is still recognizable. Looking into the future, the intention was for all of the menus to embrace this standard, so that when placed side by side, they would represent a connected and ongoing series, regardless of any evolution of ideology.
The Route 66 Highway served as a major path of travel between Chicago and L.A. until its retirement in 1985, when it was made obsolete by the Interstate Highway System. It serves as a major resource for vintage Americana and and icon of national nostalgia. The Route 66 Pouring Ribbons menu takes its visual cues from the Travel Mats once found in small town diners that studded the route. These mats used iconography to advertise roadside attractions, and the Pouring Ribbons menu attempts to recreate that visual richness with a carefully curated collection of images intended to feel whimsical, yet cohesive. Within this rich visual landscape, information is simplified to encourage easy navigation.
As a follow-up to the Route 66-themed menu that ran through the Fall 2015 season, The Silk Road offered a bookend to the concept of travel, focusing on the historic trade routes that connected Asia and Europe and the vast areas in-between. Encompassing such a wide array of cultures and visual identities, and in the absence of a specific A to B geographical route to follow, the menu endeavors to create an overall sense of the exotic through vibrant colors and illustrations based on iconic pattern design from some of the world's essential birthplaces of art and culture. In a nod to the liquid interpretations of the subject matter, each illustration subtly incorporates a piece of barware.
In order to advertise the newly-launched Pouring Ribbons monthly 80's Night, it was necessary to create a poster template that could exist in a more generic form, but within a three week project turn-around, could be tailored to any given month's theme and sponsors. The following series focuses on a cohesion of style that still uniquely represents each guest bartender's chosen theme. The posters were utilized both online and in print.
This year Pouring Ribbons launched a monthly event geared towards reinvigorating classic drinks from the 1980's. One evening a month, a guest bartender joined the staff in celebrating a decade-appropriate film with a select list of cocktails and jello shots.
The light-hearted and temporary nature of this series allowed for specialty menus that could break out from the existing Pouring Ribbons branding to explore how guests respond to various formats, colors, and imagery. From floppy disks to Winnebago table-tents, each menu endeavors to celebrate this beloved time period in a unique way.
A selection of posters advertising various special events at Pouring Ribbons.
Although menus for special events may find themselves utilized for no more than a single night, by upholding standards concerning typography and layout, these print pieces can lend an added air of legitimacy to a carefully crafted - albeit temporary - cocktail list.
Designed for the Pouring Ribbons Route 66 Menu, this removable label pays homage to a famous roadside stop along the route. Intended to take advantage of the common, and often subconscious, inclination to fidget with a bottle's label, this print piece encourages removal with a message that can only be read from the reverse side, and aids in easy cleaning once the cocktail has been enjoyed.
Borrowing from the early Betty Crocker images by celebrated artist, Charlie Harper, this cookbook combines illustration and photo curation to celebrate cooking with spirits.
Created to advertise the debut of a theoretical modern furniture store, this set of four posters can exist individually or as a connected series.
As a leader in the field of cold-chain packaging, ITS ensures that the most precious of pharmaceutical and biotechnological cargo can be delivered efficiently, to wherever it may be needed, without deterioration.
ITS requested a logo that would display a proper balance between professionalism and warmth while underscoring the technical complexity of this highly specialized field. The final design takes nods from information graphics and vintage-inspired transit campaigns.
Reimagining the identity of this non-profit organization required a sincere understanding of the company's vision. Focusing on its mantra of "Buy One, Give One", a campaign was built upon the concept of this one to one ratio.
In 2015, Pouring Ribbons hosted an event in collaboration with SherryFest, a week-long celebration of my favorite category of fortified wine, held annually, that includes tastings, cocktail parties, and educational events. I was tasked with designing a focused menu for the evening, but wanted to create a print-piece that would also serve as a commemorative keepsake. Making a Zine seemed the perfect solution.
Given the freedom to act as editor and creative director of the piece, I selected Sherry-forward cocktails from the entirety of the Pouring Ribbons catalogue that I felt represented a good spread of both mixing and Sherry styles. I then set about to reinterpret elements of Pouring Ribbons' branding to create a more intimate and hand-made feel.
This marked my first opportunity to collaborate with an artist to achieve the visual tone I had in mind. With the help of talented barwoman and illustrator, Shannon Tebay Sidle, the zine utilizes a line-drawing interpretation of the Pouring Ribbons logo, a color-illustration of each featured cocktail, and a flipbook detail that runs the length of the menu. Textured paper and hand-sewn binding also contribute to the craftsmanship-forward association I hoped to make with Sherry itself.